Integrating Teaching Factory and Competency-BasedTraining in Visual Communication Design: StrengtheningCreative Entrepreneurial Skills for Sustainable StudentWell-being

Abstract

Vocational education has a strategic role in equipping students with skills according to industry needs
and building an innovative entrepreneurial spirit. However, there are still challenges in ensuring optimal integration between industry-based learning and strengthening creative entrepreneurial skills. This
research aims to explore the integration of Teaching Factory and Competency-Based Training in Visual Communication Design vocational education to strengthen students creative entrepreneurial skills.
The research used a descriptive qualitative approach with interview, observation, and documentation
study methods with relevant stakeholders, such as educators, industry partners, and students. The results showed that Teaching Factory provides an authentic production-based learning experience, while
Competency-Based Training ensures the suitability of students’ skills with industry standards. The integration of these two approaches is proven to improve students’ work readiness and competitiveness
in the creative industry, although challenges remain in infrastructure, industry engagement, and strengthening entrepreneurial mindsets. Recommendations include enhancing partnerships with industry,
developing adaptive curricula, and utilizing digital technology to support innovative learning ecosystems. With a more systematic approach, vocational education has the potential to produce competent
and highly competitive graduates, while at the same time creating sustainable prosperity for the community.