Digital Marketing of Conservative Ideologies Through Online Islamic Learning Platforms

Abstract

Online Islamic learning and digital marketing The conservative ideology of Islamic learning and the
emergence of influencers on online digital platforms change the dynamics of religious authority, personal voices compete with traditional authorities. Therefore, understanding the digital marketing of
Islamic learning in online-based social media and its impact on students’ religious understanding is
very important, including for schools and Islamic education institutions. This research uses a qualitative approach with the content analysis method. The data collection technique uses documentation
from various related sources. The great potential of accessing online platforms, specifically the younger
generation or students, conservative ideology has a great opportunity to be marketed through online
platforms with interesting, interactive, and easy-to-understand audio-video content. Also the support
of social media algorithms and monetization. The same great opportunity for Islamic educational institutions to also massively spread inclusive, wastahiyah and progressive ideologies on online digital
platforms. Further research on its long-term impact on students and Indonesian society and its potential to increase polarization.