The Impact of Corporate Social Responsibility on Firm Financial Performance

Abstract

 A critical issue has emerged: corporate social responsibility (CSR). element in contemporary business strategy, especially regarding its impact on financial performance. This study conducts a bibliometric literature review of recent research from 2019 to 2024 to analyze how CSR initiatives influence corporate financial outcomes. The findings reveal that well-aligned CSR programs enhance company reputation, customer loyalty, and investor confidence, which in turn positively affect profitability. However, unplanned CSR expenditures may hurt short-term returns. Thus, aligning CSR with core business strategy is vital. This paper offers insights for companies to optimize CSR initiatives for long-term financial sustainability.