Financial And Marketing Feasibility Analysis Of Vegetable And Fruit Chips Smes Pt Inovasi Pangan Lestari

Abstract

This research analyzes the financial and marketing feasibility of the vegetable and fruit chips SME, PT
Inovasi Pangan Lestari. The aim is to determine whether this business is viable for development. The
analysis encompasses financial, marketing, legal, and management aspects. Financial aspects are analyzed using Net Present Value (NPV), Internal Rate of Return (IRR), Net B/C, and Gross B/C. Marketing
feasibility is evaluated with the Marketing Mix (product, price, place, promotion). Legal aspects examine business legality, and management aspects assess planning, organizing, implementation, and supervision. The results indicate that the vegetable and fruit chips business is feasible for development.
Financially, NPV is positive, IRR exceeds the interest rate, and B/C values are greater than 1. Marketing
effectively reaches consumers, legal aspects are assured, and management is structured. This research
recommends the development of the vegetable and fruit chips business of PT Inovasi Pangan Lestari in
order to create a greater impact in society.