A Review of Technology Readiness Index (TRI) on Retail Industry: Approach and Application

Ilyas Masudin


The use of technology in some business applications have been growing rapidly recently in regard to improve competitiveness and customer responsiveness. This article attempts to explore the application of the adoption of new technology on the business processes. The focus of this article is reviewing the readiness of technology adoption on the perspective of its approach and applications. Content analysis method is applied in this study by reviewing literatures based on the content of the articles found. The results indicate that consumer’s readiness in accepting new technology offered plays a key role in a new technology adoption in a business.  


: technology readiness, approach, application

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DOI: https://doi.org/10.22219/sentra.v0i4.2427


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Fakultas Teknik

Universitas Muhammadiyah Malang Kampus III

Jl. Raya Tlogomas 246 Malang, 65144