Halal Meat Logistics Performance: A Qualitative Study of Customer Loyalty on Halal Meat Product in Indonesia

Ilyas Masudin

Abstract


 The aim of this article is to understand the perceived service value of customers and customer satisfaction to customer loyalty on halal meat logistics  for muslim in non muslim area. This article  use qualitative method that explore the interview results from respondents. The interview for qualitative approach is done by interviewing 30 respondents and analyzed using content analysis.  The results of the study indicates a positive influence occurs on the relationship between halal logistic performance, the service value perceive to customer satisfaction, and customer satisfaction to customer loyalty. The insignificant influence happened at halal supplier’s service quality to customer satisfaction relation. This article contributes to the halal logistics’ body of knowledge that are still rarely studied, particularly in the area of muslim population majority as Indonesia which has also non-muslim majority areas. This article focused on the comparative study of halal logistics performance on consumer loyalty of raw and processed meat products for Muslims in Indonesian non-muslim majority area.

Keywords


halal logistics, perceptions, muslim, customer satisfaction

Full Text:

PDF

References


N. Stitou and H. Rezgui, "The Muslim Consumer as the Key Player in Halal," ASIDCOM2012.

E. R. Davis, "The role of logistics service quality in creating customer loyalty," 2006.

H. S. Jaafar, N. Faisol, F. A. Rahman, and A. Muhammad, "Halal Logistics Versus Halal Supply Chain: A Preliminary Insight," in Contemporary Issues and Development in the Global Halal Industry, ed: Springer, 2016, pp. 579-588.

M. Tieman, M. C. Ghazali, and J. G. Van Der Vorst, "Consumer perception on halal meat logistics," British Food Journal, 2013.

S. G. Alqudsi, "Awareness and Demand for 100% Halal Supply Chain Meat Products," Procedia - Social and Behavioral Sciences, vol. 130, pp. 167-178, 2014/05/15 2014.

J. Lever and M. Miele, "The growth of halal meat markets in Europe: An exploration of the supply side theory of religion," Journal of Rural Studies, vol. 28, pp. 528-537, 2012.

M. Kalantari Shahijan, S. Rezaei, C. Nigel Preece, and W. Khairuzzaman Wan Ismail, "Examining retailers’ behaviour in managing critical points in Halal meat handling: A PLS analysis," Journal of Islamic Marketing, vol. 5, pp. 446-472, 2014.

D. J. Bowersox, D. J. Closs, and M. B. Cooper, Supply chain logistics management vol. 2: McGraw-Hill New York, NY, 2002.

A. Ellinger, P. Daugherty, and S. Keller, "The Relationship between Marketing/Logistics," Journal of Business Logistics, Vol21. Nº1, 2000.

Y. S. Man, "Performance Measurement and Management of Third Party Logistics: An Organizational Theory Approach," Hong Kong Baptist University, 2006.

A. Y.-L. Su, "Customer satisfaction measurement practice in Taiwan hotels," International Journal of Hospitality Management, vol. 23, pp. 397-408, 2004.

H.-c. Liang, "IMPACT OF LOGISTICS SERVICE PERFORMANCE ON TOURIST SATISFACTION AND LOYALTY," RMIT University, 2008.

J. T. Mentzer and L. R. Williams, "The role of logistics leverage in marketing strategy," Journal of Marketing Channels, vol. 8, pp. 29-47, 2001.

J. T. Mentzer, D. J. Flint, and G. T. M. Hult, "Logistics service quality as a segment-customized process," Journal of marketing, vol. 65, pp. 82-104, 2001.

E. Sivadas and J. L. Baker-Prewitt, "An examination of the relationship between service quality, customer satisfaction, and store loyalty," International Journal of Retail & Distribution Management, vol. 28, pp. 73-82, 2000.

M. Söderlund, "Customer satisfaction and its consequences on customer behaviour revisited: The impact of different levels of satisfaction on word-of-mouth, feedback to the supplier and loyalty," International Journal of Service Industry Management, vol. 9, pp. 169-188, 1998.

K. V. La, "Customer Loyalty in Web-based Retailing," Doctor of Philosophy, School of Management, Royal Melbourne Institute of Technology, Melbourne, 2005.




DOI: https://doi.org/10.22219/sentra.v0i4.2191

Refbacks

  • There are currently no refbacks.


Seketariat

Fakultas Teknik

Universitas Muhammadiyah Malang Kampus III

Jl. Raya Tlogomas 246 Malang, 65144