Muslim Women Entrepreneurship: Gendered Subjectivities In Transnational Islamic Consumption

Aulia Rahmawati


Hitherto, entrepreneurship has always been associated with maleness and masculinity for its strong tendency of competitiveness and self-resilience. However, the advancement of information technology and social media puts forward the agenda of female empowerment, making women entrepreneurs gain more visibility in many parts of the world, including Indonesia. The ubiquity of information technology as well as social media creates possibilities that allow women to navigate their domestic chores and professional lives simultaneously. This paper explores the way in which Indonesian women entrepreneurs contribute to the realms of transnational Islamic consumption through Islamic fashion business, while balancing domesticity and entrepreneurship. Using individual interviews with some Indonesian Muslim women entrepreneurs this paper seeks to answer how participants navigate their gendered selves in relation to domestic and professional lives. The paper concludes that although some participants see their entrepreneurial selves as less significant compared to their identities as wives and mothers, my participants also conduct themselves as professionals with strong work ethics. Despite being business savvy, female entrepreneurs argued that they are mothers first and foremost, suggesting that female entrepreneurship is shaped and saturated by the gendered nature of marriage and motherhood. Keywords: entrepreneurship, Muslim, women, gender.

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